PRLS is a clothing brand that is in the business of selling the acknowledgment of self worth through clothing because we wear our clothing as a representation of how we feel and what we want to display about ourselves. The idea of PRLS was created May 21, 2019 and is managed by Arthun McClure and Nick Brocks. PRLS is an abbreviation that we created for the word Priceless. Why formulate a market around self worth through clothing? Let’s be honest we all have our down moments were we may doubt ourselves and our capabilities and we sometimes need that friendly reminder that we are greater than all of these doubts. By wearing our clothing what is a better way to re-insert that confidence and self worth that we may have loss. We live in a world that is focused on money and we must realize that we can’t put a price on the important things in life. Our future plan would be to grow big enough to help others realize their worth. As a clothing brand not only do we want to spread a message but we want to look priceless. The clothing we sell will not only have a message but also speak for itself. By having a product that has a meaningful message and confident look we will standout from other competitors. Everyone that works for us will grow as a better person and fully know their worth. Prls is much more than a clothing brand it is and will be a mentality and lifestyle!
